Winbond President Yonatan Levy was first introduced to ASAL in a Young Presidents Organization meeting. Mr. Levy searched for an independent testing facility to provide his company with Microcontroller & IO Board design verification and testing. During the same time period, the Winbond parent company was looking to expand research and development activities in China.  He started thinking that it would be better to hire a Palestinian engineer for reasons related to cost calculations as well as problems of language, culture and deadlines.  After consideration of the alternatives like China and building a local team, he realized that outsourcing to Palestinian engineers would be a better idea because of the proximity. ASAL and Winbond joined efforts to interview candidates and build design verification and testing teams that will be based in ASAL headquarters.

Later on, Winbond had an idea for a gadget and developed the hardware components but did not have the expertise or resources to develop the software.  Since they had a relationship with ASAL, they asked if we could provide this service for them.  After agreeing on the terms, the ASAL professional development team worked with Winbond on developing the idea into a working software solution.  We accomplished this by defining the requirements and determining the feasibility.

“There are also terrific benefits to our customers, beyond the IT assistance, including reduced travel and communications costs, low employee turnover, and less likelihood of intellectual property theft. Working with ASAL makes us more competitive to meet customer demand deadlines with reasonable cost and good quality.”     

Y. Levy, Winbond President