Marketing Manager Active
- Create and develop new
innovative ways to communicate the company message to the existing
- Develop and implement an
internal marketing action plan.
- Create marketing campaigns
and work with local and international external PR agencies to see them
- Identify business
opportunities by identifying prospects and evaluating their position in
the industry; researching and analyzing sales options.
- Conduct buyer journey
research, and help our team optimize our website, marketing touchpoints,
and sales approach accordingly.
- Segment lists based on
behaviors like past email engagement and website interactions
- Create the strategy for
nurturing our leads through a mix of helpful content and other
- Find new approaches to lead
nurturing, including but not limited to channels like email, social media,
blogging, and events
- Manage and build various
email lists and campaigns, including the design templates,
calls-to-action, and content used in your email sends.
- Inform the sales team about
our customer behaviors and buying preferences and patterns.
- Craft customer surveys to
gather data and insights.
- Attend events and interact
with customers to further understand the problems and challenges we can
solve for them.
- Maintain good relationships
with the local community in the ICT sector including the governmental
sector, NGO’s and private sector.
- Bachelor’s degree in
marketing, communications, business administration or related field
- 4-5 previous experience in a
similar marketing role.
- Strong and confident
- Fluent in English: speaking,
writing and reading.
- Excellent presentation and
public speaking skills.
- Excellent copywriting skills
- Experience in using CRM and
EMS (e.g. Mailchimp)
- Experience in Marketing
- Design skills including
graphics are preferable.