• Welcome
    ASAL Technologies is a leading software and IT services outsourcing company in the MENA region. Operational under the umbrella of Massar International. Our roster of impressive clients includes Cisco Systems, Intel, and Microsoft. ASAL Technologies employs technical expertise in several technologies including Microsoft.NET platform, Sun Systems’ Java platform, mobile development (iOS, Android, and Windows Phone), CRM customization (Salesforce, and Microsoft Dynamics).ASAL Headquarter, located in Ramallah, West Bank.
  • Our Talents, Our Resources
    At ASAL we believe in building strong lasting relationships.  We perceive every client as a partner.
  • Outsourcing
    We are dedicated to increasing
    capacity and continues growth
  • Staff Augmentation
    Our pool of thriving engineers allows us the luxury of being proficient at various technologies. We are always looking for a challenge, ready to learn.
  • Social Responsibility
    We firmly believe in giving back to our community. We seek an important role in developing and advancing this ICT sector in Palestine.
Company Overview

Founded in 2000, ASAL Technologies is one of the leading IT services outsourcing companies in the Middle East and North Africa region (MENA). We have achieved this status by producing high quality products for exceptional prices. Since the beginning, we have striven to create a unique and exceptional service that is respected and desired in the global IT market. Although the initial years had their typical growing hurdles, we have matured to compose a portfolio which includes prominent software and hardware manufacturers and distributors such as Cisco Systems, Intel, Hewlett Packard, and many more. By developing and maintaining our high standards, both in terms of employees and our work, we were able to further diversify our clientele and our work to maintain an edge on our competitors. Our 120+ software engineers ranked in the top percentiles of their respective classes have constantly and consistently attended workshops and training programs to enhance their skill-sets. Additionally, our staff operates in an open and free atmosphere where they are able to excel and produce without restrictions. It is due to these factors and more that we have a wide spectrum of projects with international companies that cover sectors such as banking, health care, governmental, and telecommunications. ASAL Technologies is always ready and prepared for your business and have the staff to fulfill our commitments. We translate your business requirements into technological solutions that speak to the core of your business needs. Our goal is to increase productivity and ensure a quick return on technological investments.

Above is a video produced by ASAL to discuss how the office functions and how employees see themselves in the company


Quality Assurance

ASAL has a proven record of QA testing with big clients, Intel and Mellanox. Whether its hardware or software we run systematic program monitoring and evaluation of the various aspects of a project, service, or facility to ensure that standards of quality are being met.

Mobile Solutions

We like to leave footsteps on the trendier aspects of IT. We build applications to maximize the capability of handheld of mobile devices.

Web Based Application

We take advantage of today’s technology to enhance organizations’ productivity & efficiency by building applications that are available over the internet, and by providing opportunities to access your business information from anywhere, anytime.

Hardware Design Testing and Validation

We are experienced in checking that your products, services, or systems meets requirements and specifications and that it fulfills its intended purpose. We’ve been doing it for a long time for big-name clients, namely, Cisco and Nuvoton.

Localization and Support

We help our clients penetrate markets in the MENA region. Whether it’s Software Arabization or supporting systems in an Arab region, we’ll provide onsite and offsite support. We won’t make it feel like anyone is hours ahead or behind.

CRM and Cloud Computing

ASAL is keeping up with the trends and expanding in cloud computing. We are a Salesforce partner, taking charge of customizing cloud CRM in the MENA region.

Custom Software Development

ASAL engineers are heavily involved in multiple technologies. ASAL can tailor-make software on demand for any type of organization or business.


CISCO designs, manufactures, and sells internet protocol (IP) based on networking and other products related to the information technology industry. They offer a broad line of products for transporting data, voice, and video within buildings, across campuses, and around the world.


Intel Corporation is the world’s largest semiconductor chip maker. Intel develops advanced integrated digital technology products, primarily integrated circuits for industries such as computing and communications.


Mellanox Technologies is a leading supplier of end-to-end InfiniBand and Ethernet interconnect solutions and services for servers and storage. They increase data center efficiency by providing the highest throughput and lowest latency, delivering data faster to applications and unlocking system performance capability.


Microsoft develops and markets software, services, and hardware devices that deliver new opportunities, greater convenience, and enhanced value to people’s lives. Additionally, Microsoft develops, licenses, and supports a wide range of software products and services.


LivePerson is an online marketing, web analytics, and expert advice company. Their primary products involve making communications much more efficient and open, especially in the work place. For everyday people, LivePerson is an online destination, community, and marketplace where individuals can chat live with experts in a broad range of categories.

Project Sage

Project Sage began as an incubation project by Microsoft. It is involved in cloud based technology which will enable customers to use state of the art recommendation engine in an efficient way.
Management Team

Our management team is comprised of experienced software developers, engineers, and business entrepreneurs, with a wide scale of expertise in a variety of technical domains. The team is led by Murad Tahboub, who also serves as a member of ASAL Technologies’ Board of Directors. Salem Awadallah is the Director of Service Delivery, Ahmad al-Hassan serves as ASAL Technologies’ Financial and Administrative Director. Our management team, with decades of IT experience between them, is ready to advance your business and take it to the next level.

  • Managing Director

    Murad Tahboub is the managing director and founder of ASAL Technologies. Mr. Tahboub is liable for advancing ASAL’s vision and delivering the best customer service …

  • Director, Service Delivery

    Salem Awadallah has extensive experience in information technology, product marketing, and management. He is currently the head of the service delivery team at ASAL …

  • Director, Finance

    Ahmad Al-Hassan has many years of experience in financial administration and is currently the Finance and Administration Director at ASAL Technologies. He leads all …

Board of Directors
  • Bashar Masri is the Chairman of the Board of Massar International, a company he founded in 1994 to realize his vision for private sector …

  • Manal Zraiq is a partner and General Director of Massar Associates. She is an experienced business executive and skilled communicator with demonstrated capabilities in …

  • Murad Tahboub is a partner and the managing director of ASAL Technologies, with responsibility for all aspects of its day-to-day operations. Mr. Tahboub is responsible …

  • “The Palestinian MS R&D team at ASAL has been working with IPE NEXT group in ASG for around two years. We have worked together on several projects, spanning mobile apps development, back-end services and web app development. These include On{X}, Green, and, in the last 6 months, Device...Read more

    B. Schlesinger, Principal Development Manager, and IPE NEXT (ASG)
  • The work with ASAL has more than met our expectations. Milestones have been reached on time, the quality of the work is high, and good relationships have been formed between ASAL and our research and development team. We at Cisco Systems believe that the Palestinian Territories could ve...Read more

    Cisco Systems
    Z. Abzuk, Cisco Systems
  • University of the People has had the privilege of working with ASAL Technologies for 4 years! We have partnered to create a technology center in Ramallah, West Bank, building upon and enhancing the technology infrastructure of University of the People. We could not have achieved our gre...Read more

    University of the People
    A. Wolff, University of the People
  • Mellanox Technologies has been working with ASAL Technologies for more than four years on a number of software development projects that cover multiple products. ASAL Technologies has lived up to Mellanox’s expectations for professionalism and ability to deliver. Their engineers are com...Read more

    Mellanox Technologies
    Y. Shahar, VP SW Engineering
  • Waves Audio contracted with ASAL to outsource development of a mobile app. We have found that working with them was such a delight. The team has proven to be highly-skilled, capable, and the service was very professional and reliable.  Furthermore, ASAL was always thinking outside of the b...Read more

    Waves Audio
    E. Keren, Waves Audio
  • We have been working with a number of ASAL’s engineers for over two years. We found ASAL's staff to be professional and highly dedicated. Moreover, we have been able to integrate them into our team, which resulted in an efficient development process that we could not have achieved without ...Read more

    Y. Sheffer, Porticor
  • "From November 2005 to August 2006, ASAL Technologies executed a project on behalf of Volvo IT. The scope of the project was to pack a Java based system for the bundling of truck deliveries to a new .net platform. All work was delivered from the ASAL offices in Ramallah with a secure co...Read more

    Volvo IT
  • “ASAL Technologies helped us build a world-class software engineering team in Palestine with cutting edge web and server skills. That team went on to build a revolutionary consumer cloud computing product which won international technology prizes and currently has 160,000 users located ...Read more

    Z. Schreiber, CEO of G.ho.st
  • Winbond President Yonatan Levy was first introduced to ASAL in a Young Presidents Organization meeting. Mr. Levy searched for an independent testing facility to provide his company with Microcontroller & IO Board design verification and testing. During the same time period, the Winbond...Read more

    Y. Levy, Winbond President
  • Going the extra mile to accommodate and be keenly responsive for U.S. Companies such that projects go seamlessly, effectually as if time zones and language barriers are of no issue. The ability and talent to think holistically about a given client's software project or initiative, such ...Read more

    J. Schuster, CEO of Simpliance Roetzel & Andress, L.P.A., CM|Law, Simpliance Cleveland/Akron, Ohio Area
  • Is an Italian software solution provider for Banks, Brokerage & Investment Companies. We are absolutely happy about the results of our partnership with ASAL. It has provided us with the necessary flexibility to reduce our fixed costs and face competition without compromising on the qua...Read more

    Elfi Systems
    Mr. L. Seligardi, ETA Board Director
Our talent is your business success. Our high quality and global standards will bring you to the next level.
Technical Skills

Development Languages

Our staff has a plethora of skills in Software Development languages.

ASAL’s staff is certified in:

.net (C#, VB)
Many others

Web Technologies

ASAL is well versed in a variety of different web technologies.

Proficient in:

Content Management Systems
Many others


Here at ASAL, our employees are certified in a plethora of different skills and trades. Here is a list of some examples of our expertise:

MCTS: Web Applications Developments with Microsoft.NET Framework 4

Microsoft Exam 70-480

Microsoft Exam MB2-876

Extending Microsoft Dynamics CRM 2012

Salesforce.com Certified Force

Programming Mobile Applications for Android Handheld System

ISTQB Certified Tested, Advanced Level

Java Certified Programmer


Is your company looking to expand to new markets that aren’t English language oriented? Do you wish to attract a larger foreign market by adapting your software and applications to their standards yet lack the staff and experience? We are well versed in localizing everything you require for the Middle East and North African region IT markets.

Software Development Methodologies

At ASAL Technologies, we used different development methodologies in order to cater to our clients. Our most used and experienced methodologies are as follows:

-Scrum (Agile Development)

-Waterfall (for fixed-cost projects)

-International Software Testing Board

-ISO 9000 Quality Management

Mobile Development

Since its appearance iOS has gained a huge popularity. ASAL is dedicated to creating native iOS apps delivering content and functionality to users through an intuitive and optimized interface. Building on Objective C, technologies and features which are included in many smartphones our apps allow clients to provide personalized or location based content to their users.
ASAL puts to practice a skill set of android platform development and associated Java technologies to develop and design an app that will penetrate the android apps market. Our Custom Android Application Development service builds custom apps that are more responsive, smooth and overall more user friendly. With the help of this open source, fully customizable platform our mobile app developers will create an experience like no other for your users, thus setting you apart from the competition.
ASAL is enhancing the facilitations, support, and solutions for mobile developers through Decentralized Software Services (DSS). DSS revolves around simplifying the Windows phone mobile development process. It is based on extending the existing Integrated Developing Environments (IDEs) and developing new technology that will ease the creation of mobile services through the common IDEs. This technology will take app development on windows phone to the next level.

CRM Development

ASAL Technologies is a certified partner for CRM Salesforce. We work with our clients to provide customization to Salesforce solution. ASAL provides the possibility of having all your data in one place. Making finding important data, running reports, and viewing metrics much faster and easier. We have the expertise to provide your organization with a complete solution.
Microsoft Dynamics CRM is designed to serve a wide variety of organizations and businesses. We have implemented Microsoft Dynamics solutions from the basic model to a complex architecture featuring automation, dashboards, system integration and custom development.
Our team possesses a diverse skill set in software, hardware, customization, configuration, data management and data integration. We are well equipped to work with Open Source CRM. ASAL delivers consistent, high-quality customer service with its unique CRM customization teams.